Stories become a part of our lives since the day we are born. We hear stories from our grandmother and mother as kids. The first utterance of ‘Once there was a king and queen..’ instantly opens up every child’s world of imagination, although we now know it’s just a way to coax kids to sleep. Stories allow us to imagine, visualize and get inspired by what does not exist, most of the times. It is a means to convey a thought, information, or simply, one’s own feelings about a particular thing, event or person.
Now that most of you will be heading into the corporate world or become entrepreneurs, handling complex businesses and presenting proposals, one skill that will help you in presenting your point better is the art of storytelling.
Wondering why storytelling is important for becoming an adept leader? Well, MBAs have to be expert story tellers. For marketers in particular, persuasion is the key to getting customers or clients to buy a product or service. And communicating effectively through a well-woven story is one way to impress a client.
Storytelling is essential even for internal management. For a company’s CEO, effective storytelling allows stronger communication, helping him convince his/her team or the client to believe in a product or idea. Leaders need to motivate people to reach certain goals and this is where the art of storytelling becomes vital.
Telling a compelling story of your experience or how the product should be helps the listeners understand the concept better and instead of sulking and yawning faces, you find a rapt audience. Effective storytellers know how to unite an idea with an emotion in-order to hit the right chord with the audience.
Storytelling competition held at Kids’ Pride. The students performed spectacularly narrating their favorite stories using creative props, voice modulation and impressive expressions. The little storytellers won everyone’s heart and were applauded.